How to Get Your Music Business Education

While there are many ways to get your music business education, some methods are more valuable than others. Here are four ways to learn what you need to learn about the business of music.

The School of Hard Knocks

Experience is the greatest teacher… or is it?

The school of hard knocks is not only the hardest way to learn what you need to know, it’s also the slowest and most tedious. There are much smarter and faster ways to get the skills, knowledge, and experience you need, but there is no denying that life’s challenges teach us what works and what doesn’t.

College or University

School is much too costly to be worthwhile, and it molds you into a factory worker – forever shackling you to old philosophies and ideals that are becoming less relevant by the second – especially here in the digital age.

School has some advantages, such as the connections you make and the resources you’re given access to. But unless you’re learning under someone with real results, you’re just kidding yourself.

Self-Education

Self-education is one of the best ways to get the information you need. The only downside is that you have to make sense of it, organize it, test it, and separate the wheat from the chaff.

Books, courses, seminars, conferences, podcasts, blogs, magazines, TED Talks… There’s an endless supply of information to dig into, and much of it is free.

Mentorship

Mentorship is also an incredible way to learn, and by far one of the best. There’s one major disadvantage – it can be hard to find a mentor.

If they have a successful business of their own, they’re probably busy running it. And if they’re not looking to encourage more competition in their niche, they may not be interested in helping you.

For these and other reasons, good mentorship can be hard to find. But it’s still worthwhile.

Conclusion

Our opinion is that a combination of self-education and mentorship is the best way to get the music business education you need.

A mentor can help you separate good resources from bad resources, and identify where you might be lacking knowledge and experience. They can tell you when you need to hire, how to reinvest your revenue, what marketing strategies have worked for them, and much more.

One thing a mentor cannot do is act on your behalf. It’s up to you to take the information you receive and put it to good use.

How to Prioritize Online Marketing for Your Music Business Venture

Online marketing is powerful. It can help you build brand awareness for your business, and attract new prospects and customers. In some ways, it creates a level playing field for business owners everywhere.

But there are a few landmines you must navigate. One is that there are too many marketing channels, which makes it hard to focus on the right ones. Another is that you can waste a lot of time learning about different tactics instead of implementing them. And there are many other challenges.

But here are a few tips to help you prioritize your online marketing efforts.

Narrow Your Channel Focus

If you’re going to be building a social media presence, don’t try to maintain activity on a dozen sites. Focus on one or two and get really good at them.

Facebook and Twitter tend to be among the most used and most effective for your business. It’s worth doing your research and some experimentation to see if you can find your niche audience elsewhere, but remain focused on the two or three that really matter.

The same can be said for any marketing method or channel you choose to use – advertising, print, blogging, and so on. Less is more.

Document A Strategy

Your strategy also needs to be a living, breathing thing. Don’t just keep doing things because you’ve “always done it that way.” Observe what’s working and what isn’t. Then, cut off the losers and keep the winners.

Many businesses do not have a documented strategy, and just by putting together your own and putting it in writing, you will greatly increase your chances to finding your footing compared to many companies.

A documented strategy also leads to consistency and regularity – two factors that are particularly important to marketing in the digital age.

Find Your Content Marketing Balance

A content marketing initiative is a great way to build awareness for your business. But there are a lot of misunderstandings about content marketing. Here are but a few:

You can just publish content and people will find you. There’s a reason why it’s called content marketing. You have to market your content!
Content marketing is cheaper than other methods. Per Joe Pulizzi at Content Marketing Institute, this is not universally true.
Content marketing is a campaign. It requires a commitment to ongoing publishing.

With every content piece you generate, you must think about where to publish it. In the beginning, no one knows you – it’s better to publish off-site than on-site.

You Have been Loved (George Michael)

On Christmas evening UK time, I like so many people, was shocked at the passing of George Michael. I loved his music; I spent more time listening to him in his Wham days.

What struck me was how much I was upset by it.

I was grieving hard.

I couldn’t understand it because I probably had more of a connection to David Bowie, as he was the first concert I attended, and the first album I bought. But not even his passing affected me like this.

I wondered if this was more unexpressed grief about my best friend passing 1 3/4 years ago, or the fact I was on holiday so had time to grieve.

I obsessively read everything online, I trawled YouTube for all his documentaries, concerts, joined up to Apple music, was listening to his songs all day everyday, then bought a DVD convert, I was thinking about him all the time and also dreaming about him.

I read so many of his lyrics, and I found that odd because I’m more a melody person. The depth of his lyrics was drawing me in. What became apparent was the amount of loss he had in his life and his pain around that.

I wondered if this was my inner teenager grieving, I just couldn’t work it out because I was sad about David Bowie and Prince passing, but I’m not sure I even watched anything more than one or two videos on YouTube.

My heart was in so much pain. I wondered if I was tapped into the collective consciousness about his passing; being empathic.

During this time I decided to get back into my genealogy and renew my subscription to ancestry.com.au where I have my family tree. I needed to focus on something else other than this feeling of loss and sadness.

About half a week ago (3 days before my birthday) I decided to look up George Michael and see if his family tree was there.

I was thinking what am I doing?

You’ve lost the plot?

I didn’t know what I was looking for, but I felt something was there. I found a few photos of his family, the next night I had another go and I found what had gripped me.

I noticed patterns and repetitions in his tree, and like in my own family tree, I know that with energy, what isn’t resolved is passed down through the generations.

George’s mother’s mother died on my birthday (Jan 5th), and her son killed himself the same date in 1964.

Boom there it was.

This is the Uncle who George writes about in “My Mother Had A Brother” song. The media has got this story all mixed up by the looks of it, probably based on the fact George sings about his Uncle dying on the day he was born, and the fact George gives interviews about what his mother told him when he was 17,but birth/death records show he was 6 months old. He may have meshed in other family events.

But what did happen based on records was:

George’s mother’s mother’s father (Edward) died (25th Feb 1898) one day after his daughter (Daisy) was born (24th Feb 1898), and the date was 1 day before the date George’s mother died (26th Feb 1997).

George’s mother (Lesley) died (26th Feb) 2 days after her mother’s birthday (Daisy)(24th Feb).

George’s mothers father killed himself, the records say Jan/Feb/March. The record is not specific but it’s still around this time.

We know from interview’s that Lesley, George’s mother, found them both, having gassed themselves in the oven.

George died into the night of his mother’s birthday Dec 24th.

This is hugely significant in stirring up grief. Which would trigger up his first huge significant loss of Anselmo Feleppa, his first love who died in 1993, who he wrote “Jesus To A Child” for.

The media are saying he died 25th December.

So there’s three generations of deaths being 1-2 days after a birth date.

I also noticed that George was 33 when his mother died, the same age that Jesus died. (George dying on Jesus’s birthday, birth/death)

So it was very obvious that these repetitive patterns were happening in his life, around births and deaths. Mothers and sons, fathers and daughters.

Once I realised that two deaths in his family happened on my birthday a huge energy lifted off me. 5th January is the 12th night of Christmas, it is the Epiphany, the night the three wise men followed the star to baby Jesus to give them gifts of Gold, Frankincense and Myrrh. (btw I use Frankincense and Myrrh oils daily on my thyroid)

This still wasn’t resolved for me. Something still wasn’t letting me go.

So I had a session a few days ago with a wonderful Sufi healer. The grief was less but it was still there. I wanted to know why this was being put in my heart and why me? I wasn’t a loyal fan. (but I am now lol)

In the session, once I got past my ego, (which took a while) and why I should be witnessing these patterns and pain, I worked together with the Sufi healer to be of service for George. I won’t go into this here as that would be my ego talking.

I think it’s only fitting that George is to be buried with his mother.

I have a warm place in my heart now, and don’t feel the devastating paralysing grief. I have such a deep gratitude for all that George has gifted us through his music, his beautiful heart and soul.